The persuasive effect of electronic word of mouth on the buying decision of millennials toward e-commerce products / (Record no. 4845)

MARC details
000 -LEADER
fixed length control field 01388nam a22003137a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260309000419.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260308b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number UM HF 5415.1265
Item number D47 2023
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Descalso, Trixie M., author.
9 (RLIN) 19113
245 ## - TITLE STATEMENT
Title The persuasive effect of electronic word of mouth on the buying decision of millennials toward e-commerce products /
Statement of responsibility, etc. Trixie M. Descalso, Sunshine C. Payac, Angel B. Venida.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Rosario, Cavite :
Name of publisher, distributor, etc. Cavite State University-CCAT Campus,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 116 leaves :
Other physical details illustrations ;
Dimensions 28 cm
500 ## - GENERAL NOTE
General note Undergraduate Thesis (BSBA)--Cavite State University-CCAT Campus, 2023.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and appendices.
546 ## - LANGUAGE NOTE
Language note In English text
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic word-of-mouth advertising
9 (RLIN) 19114
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce -- Marketing
9 (RLIN) 19115
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
9 (RLIN) 1254
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Millenials -- Buying behavior
9 (RLIN) 19116
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online shopping
9 (RLIN) 19117
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Payac, Sunshine C., author.
9 (RLIN) 19118
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Venida, Angel B., author.
9 (RLIN) 19119
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Abad, Juvie B., adviser.
9 (RLIN) 6672
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ambas, Arman M., technical critic.
9 (RLIN) 6668
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Thesis/Manuscripts/Dissertations
Classification part HF 5415.1265 D47 2023
Call number prefix UM
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Coded location qualifier Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Thesis/Manuscript/Dissertation Cavite State University - CCAT Campus Cavite State University - CCAT Campus TH 01/20/2026 UM   UM HF 5415.1265 D47 2023 T0005670 03/08/2026 1 03/09/2026 Thesis/Manuscripts/Dissertations