The persuasive effect of electronic word of mouth on the buying decision of millennials toward e-commerce products /
Descalso, Trixie M., author.
The persuasive effect of electronic word of mouth on the buying decision of millennials toward e-commerce products / Trixie M. Descalso, Sunshine C. Payac, Angel B. Venida. - Rosario, Cavite : Cavite State University-CCAT Campus, 2023. - xi, 116 leaves : illustrations ; 28 cm
Undergraduate Thesis (BSBA)--Cavite State University-CCAT Campus, 2023.
Includes bibliographical references and appendices.
In English text
Electronic word-of-mouth advertising
Electronic commerce -- Marketing
Consumer behavior
Millenials -- Buying behavior
Online shopping
UM HF 5415.1265 / D47 2023
The persuasive effect of electronic word of mouth on the buying decision of millennials toward e-commerce products / Trixie M. Descalso, Sunshine C. Payac, Angel B. Venida. - Rosario, Cavite : Cavite State University-CCAT Campus, 2023. - xi, 116 leaves : illustrations ; 28 cm
Undergraduate Thesis (BSBA)--Cavite State University-CCAT Campus, 2023.
Includes bibliographical references and appendices.
In English text
Electronic word-of-mouth advertising
Electronic commerce -- Marketing
Consumer behavior
Millenials -- Buying behavior
Online shopping
UM HF 5415.1265 / D47 2023
