Marketing : an introduction / Rosalind Masterson, Nichola Phillips, and David Pickton.
Material type: TextLanguage: English. Publisher: London : SAGE Publications Ltd., c2021Edition: Fifth editionDescription: xviii, 539 pages : color illustrations ; 26 cmISBN: 9781526494573 (paperback)Subject(s): MarketingLOC classification: HF 5415 | M37 2021Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Book | Cavite State University - CCAT Campus | Book | GCS | CIR HF 5415 M37 2021 (Browse shelf) | 1 | Available | R0013151 |
Includes bibliographical references and index.
Part 1 : This is marketing
Part 2 : Making sense of markets
Part 3 : The marketing mix
Part 4 : Managing marketing
Glossary
Index
13151
In English text.
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