Masterson, Rosalind, author.
Marketing : an introduction / Rosalind Masterson, Nichola Phillips, and David Pickton. - Fifth edition. - London : SAGE Publications Ltd., c2021. - xviii, 539 pages : color illustrations ; 26 cm
Includes bibliographical references and index.
Part 1 : This is marketing
Part 2 : Making sense of markets
Part 3 : The marketing mix
Part 4 : Managing marketing
Glossary
Index
In English text.
9781526494573 (paperback)
Marketing.
HF 5415 / M37 2021
Marketing : an introduction / Rosalind Masterson, Nichola Phillips, and David Pickton. - Fifth edition. - London : SAGE Publications Ltd., c2021. - xviii, 539 pages : color illustrations ; 26 cm
Includes bibliographical references and index.
Part 1 : This is marketing
Part 2 : Making sense of markets
Part 3 : The marketing mix
Part 4 : Managing marketing
Glossary
Index
In English text.
9781526494573 (paperback)
Marketing.
HF 5415 / M37 2021