000 -LEADER |
fixed length control field |
01101nam a22002657a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230323040917.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
230323b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781526494573 (paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CvSU-CCAT Campus Library. |
Transcribing agency |
CvSU-CCAT Campus Library. |
Description conventions |
rda. |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English. |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 |
Item number |
M37 2021 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Masterson, Rosalind, author. |
9 (RLIN) |
7451 |
245 ## - TITLE STATEMENT |
Title |
Marketing : an introduction / |
Statement of responsibility, etc. |
Rosalind Masterson, Nichola Phillips, and David Pickton. |
250 ## - EDITION STATEMENT |
Edition statement |
Fifth edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
SAGE Publications Ltd., |
Date of publication, distribution, etc. |
c2021. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 539 pages : |
Other physical details |
color illustrations ; |
Dimensions |
26 cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part 1 : This is marketing<br/>Part 2 : Making sense of markets<br/>Part 3 : The marketing mix<br/>Part 4 : Managing marketing<br/>Glossary<br/>Index |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Accession number |
13151 |
546 ## - LANGUAGE NOTE |
Language note |
In English text. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
128 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Phillips, Nichola, author. |
9 (RLIN) |
7452 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pickton, David, author. |
9 (RLIN) |
7453 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Edition |
Fifth edition |
Classification part |
HF 5415 M37 2021 |
Call number prefix |
CIR |