Perceived effects of offensive advertisement to the brand image of alcoholic beverages among millennial consumers in selected barangays of Rosario, Cavite /

Euperio, Elizabeth Claire R., author.

Perceived effects of offensive advertisement to the brand image of alcoholic beverages among millennial consumers in selected barangays of Rosario, Cavite / Elizabeth Claire R. Euperio, Jennielyn R. Nario, Giezelle A. Vargas. - Rosario, Cavite : Cavite State University-CCAT Campus, 2023. - xiv, 114 leaves : illustrations ; 28 cm

Undergraduate Thesis (BSBM) -- Cavite State University-CCAT Campus, 2023.

Includes bibliographical references and appendices.


In English text


Alcoholic beverage industry -- Philippines.
Alcoholic beverages -- Advertising -- Philippines.
Branding (Marketing).
Millennial -- Attitudes -- Philippines.

UM HD 9310.A2 / E97 2023