Services marketing and customer relationship management / 3G E-learning LLC.

By:

3G E-Learning LLC

Material type:

TextPublication details: New York, NY : 3G E-Learning LLC, c2017Description: xi, 216 pages : color illustrations ; 23 cm. +1 computer discISBN:

978-1-68095-435-7

Subject(s):

LOC classification:

HD9980.5 T47 2017

Contents:

1 - Introduction to services 2 - Services marketing mix 3 - Distribution and promotion 4 - Service recovery 5 - Processes 6 - Customer satisfaction and service quality 7 - Value and prices 8 - Relationship marketing 9 - Customer retention

Summary: Services Marketing And Customer Relationship Management (Book with DVD) Presents an extensive treatment of the strategic and tactical aspects of customer relationship management. - Explains the elements of customer relationship management. - Focuses on knowledge needed to implement service strategies for competitive advantage across industries.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HD9980.5 T47 2017 (Browse shelf(Opens below))				1 copy	Available			R0012205

Includes bibliographical references and index.

Services Marketing And Customer Relationship Management (Book with DVD)
Presents an extensive treatment of the strategic and tactical aspects of customer relationship management. - Explains the elements of customer relationship management. - Focuses on knowledge needed to implement service strategies for competitive advantage across industries.

In English text.

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