Services marketing and customer relationship management / (Record no. 116)

MARC details
000 -LEADER
fixed length control field 01485nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220728202138.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201201b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-68095-435-7
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5
Item number T47 2017
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element 3G E-Learning LLC.
9 (RLIN) 256
245 ## - TITLE STATEMENT
Title Services marketing and customer relationship management /
Statement of responsibility, etc. 3G E-learning LLC.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. 3G E-Learning LLC,
Date of publication, distribution, etc. c2017
300 ## - PHYSICAL DESCRIPTION
Extent xi, 216 pages :
Other physical details color illustrations ;
Dimensions 23 cm.
Accompanying material +1 computer disc.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1 - Introduction to services 2 - Services marketing mix 3 - Distribution and promotion 4 - Service recovery 5 - Processes 6 - Customer satisfaction and service quality 7 - Value and prices 8 - Relationship marketing 9 - Customer retention
520 ## - SUMMARY, ETC.
Summary, etc. Services Marketing And Customer Relationship Management (Book with DVD)<br/>Presents an extensive treatment of the strategic and tactical aspects of customer relationship management. - Explains the elements of customer relationship management. - Focuses on knowledge needed to implement service strategies for competitive advantage across industries.
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
Form subdivision Marketing.
9 (RLIN) 3192
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services.
9 (RLIN) 951
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HD 9980.5 T47 2017
Call number prefix CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 05/11/2021 Purchased GCS 4495.00 6 16 CIR HD9980.5 T47 2017 R0012205 10/15/2025 06/13/2023 1 copy Book