Local cover image
Local cover image
Custom cover image
Custom cover image

The little blue book of advertising : fifty-two small ideas that can make a big difference / Steve Lance and Jeff Woll.

By: Contributor(s): Material type: TextPublication details: New York : London : Portfolio ; Turnaround [distributor], c2006.Description: xvii, 256 pages : illustrations ; 18 cmISBN:
  • 9781591841241 (Hardback)
Subject(s): DDC classification:
  • 659.1 L221l 2006 20
LOC classification:
  • CIR HF 5823 L36 2006
Contents:
Point of View #1 Marketers and Creatives Don't Speak the Same Language 1 -- Point of View #2 Think Inside the Box 6 -- Point of View #3 You Can't Manage What You Don't Measure 10 -- Section 1 Know Your Customer, Know Your Brand -- Section 2 What's Your Objective? -- Section 3 Where Do You Want to Go? -- Section 4 A Great Advertising Strategy Is the Hiddeen Gem -- Section 5 The Creative Director-the Creative Process -- Section 6 TV Commercials -- Section 7 Print Advertising -- Section 8 The Internet -- Section 9 Radio, Outdoor, and Direct Response -- Section 10 On the Set -- Section 11 BonusA concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Cavite State University - CCAT Campus Book GCS CIR HF 5823 L36 2006 (Browse shelf(Opens below)) 1 Available R0009483

Includes index.

Point of View #1 Marketers and Creatives Don't Speak the Same Language 1 -- Point of View #2 Think Inside the Box 6 -- Point of View #3 You Can't Manage What You Don't Measure 10 -- Section 1 Know Your Customer, Know Your Brand -- Section 2 What's Your Objective? -- Section 3 Where Do You Want to Go? -- Section 4 A Great Advertising Strategy Is the Hiddeen Gem -- Section 5 The Creative Director-the Creative Process -- Section 6 TV Commercials -- Section 7 Print Advertising -- Section 8 The Internet -- Section 9 Radio, Outdoor, and Direct Response -- Section 10 On the Set -- Section 11 BonusA concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale

A concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale

In English text.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image