The little blue book of advertising : (Record no. 491)

MARC details
000 -LEADER
fixed length control field 02066nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231008223048.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210131b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591841241 (Hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5823
Item number L36 2006
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number L221l 2006
Edition number 20
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lance, Steve, author.
9 (RLIN) 1510
245 ## - TITLE STATEMENT
Title The little blue book of advertising :
Remainder of title fifty-two small ideas that can make a big difference /
Statement of responsibility, etc. Steve Lance and Jeff Woll.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York : London :
Name of publisher, distributor, etc. Portfolio ; Turnaround [distributor],
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 256 pages :
Dimensions illustrations ;
Other physical details 18 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Point of View #1 Marketers and Creatives Don't Speak the Same Language 1 -- Point of View #2 Think Inside the Box 6 -- Point of View #3 You Can't Manage What You Don't Measure 10 -- Section 1 Know Your Customer, Know Your Brand -- Section 2 What's Your Objective? -- Section 3 Where Do You Want to Go? -- Section 4 A Great Advertising Strategy Is the Hiddeen Gem -- Section 5 The Creative Director-the Creative Process -- Section 6 TV Commercials -- Section 7 Print Advertising -- Section 8 The Internet -- Section 9 Radio, Outdoor, and Direct Response -- Section 10 On the Set -- Section 11 BonusA concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale
518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE
Date/time and place of an event note A concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Form subdivision Handbook, manuals, etc.
9 (RLIN) 187
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Form subdivision Handbook, manuals, etc.
9 (RLIN) 128
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Woll, Jeff, author.
9 (RLIN) 1511
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HF 5823 L36 2006
Call number prefix CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 02/17/2010 Donated GCS CIR HF 5823 L36 2006 R0009483 10/15/2025 1 01/31/2021 Book