Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A.Belch.
Material type:
TextLanguage: English. Publication details: Boston : McGraw-Hill Education (Asia), c2004.Edition: Sixth editionDescription: xxvi, 777 pages : illustrations ; 24 cmISBN: - 0071235035 (reprint)
- CIR HF 5823 B45 2004
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Cavite State University - CCAT Campus | Book | GCS | CIR HF 5823 B45 2004 (Browse shelf(Opens below)) | c.1 | Available | R0008290 | |||||||||||
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Book
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Cavite State University - CCAT Campus | Book | GCS | CIR HF 5823 B45 2004 (Browse shelf(Opens below)) | c.2 | Available | R0008291 |
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| CIR HF 5718 B66 2012 Communicate with confidence! : how to say it right the first time and every time / | CIR HF 5821 A74c 2006 Contemporary advertising / | CIR HF5821 A38 2017 Advertising management : theory and practice / | CIR HF 5823 B45 2004 Advertising and promotion : an integrated marketing communications perspective / | CIR HF 5823 B45 2004 Advertising and promotion : an integrated marketing communications perspective / | CIR HF 5823 B45 2015 Advertising and promotion : an integrated marketing communications perspective / | CIR HF 5823 B45 2015 Advertising and promotion : an integrated marketing communications perspective / |
Includes bibliographical references and index.
8290 c.1; 8291 c.2
In English text.
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