Advertising and promotion : an integrated marketing communications perspective / (Record no. 4548)

MARC details
000 -LEADER
fixed length control field 01035nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260117023149.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260117b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071235035 (reprint)
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5823
Item number B45 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E., author.
9 (RLIN) 1512
245 ## - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch and Michael A.Belch.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Education (Asia),
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 777 pages :
Other physical details illustrations ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Accession number 8290 c.1; 8291 c.2
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 187
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 1513
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 1514
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A., author.
9 (RLIN) 17928
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Edition Sixth edition
Classification part HF 5823 B45 2004
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Coded location qualifier Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 01/17/2026 GCS   CIR HF 5823 B45 2004 R0008290 01/17/2026 c.1 01/17/2026 Book
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 01/17/2026 GCS   CIR HF 5823 B45 2004 R0008291 01/17/2026 c.2 01/17/2026 Book