Cavite State University - CCAT Campus - Library catalog › Details for: Strategic marketing management /

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Strategic marketing management / Francis B. Banaag, Nemesio Barboza, Rome Sheriff G. Montoya.

By: Banaag, Francis B., author Contributor(s): Barboza, Nemesio, author | Montoya, Rome Sherriff G., author Material type: Text

TextPublisher: Manila : Unlimited Books Library Services & Publishing, Inc. c2018Description: viii, 164 pages : 25 cmISBN: 9789719654995Subject(s): Marketing -- Management | Strategic planningDDC classification: F 658.80222 LOC classification: F HF 5415.135 | B36 2018

Contents:

1. Introduction to Strategic Marketing Management 2. Marketing Analysis 3.Analysis of Marketing Situation 4. Formulating Marketing Strategies 5. Product and Branding 6. Pricing Strategies 7. Distribution Strategies 8. Implementing and Managing Marketing Plan Bibliography

Summary: Strategic Marketing Management is specifically design to cater to the demands of students who are in the field of marketing management and in order to improve their knowledge on strategic marketing management approaches in today’s market requirements.

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Barcode
Book	Cavite State University - CCAT Campus	Book	F	F HF 5415.135 B36 2018 (Browse shelf)	c.1	Available	R0011957
Book	Cavite State University - CCAT Campus	Book	F	F HF 5415.135 B36 2018 (Browse shelf)	c.2	Available	R0011958
Book	Cavite State University - CCAT Campus	Book	F	F HF 5415.135 B36 2018 (Browse shelf)	c.3	Available	R0011959

Includes bibliography.

1. Introduction to Strategic Marketing Management
2. Marketing Analysis
3.Analysis of Marketing Situation
4. Formulating Marketing Strategies
5. Product and Branding
6. Pricing Strategies
7. Distribution Strategies
8. Implementing and Managing Marketing Plan
Bibliography

Strategic Marketing Management is specifically design to cater to the demands of students who are in the field of marketing management and in order to improve their knowledge on strategic marketing management approaches in today’s market requirements.

in English text.

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