Banaag, Francis B., author.
Strategic marketing management / Francis B. Banaag, Nemesio Barboza, Rome Sheriff G. Montoya. - Manila : Unlimited Books Library Services & Publishing, Inc. c2018. - viii, 164 pages : 25 cm
Includes bibliography.
1. Introduction to Strategic Marketing Management
2. Marketing Analysis
3.Analysis of Marketing Situation
4. Formulating Marketing Strategies
5. Product and Branding
6. Pricing Strategies
7. Distribution Strategies
8. Implementing and Managing Marketing Plan
Bibliography
Strategic Marketing Management is specifically design to cater to the demands of students who are in the field of marketing management and in order to improve their knowledge on strategic marketing management approaches in today’s market requirements.
in English text.
9789719654995
Marketing --Management.
Strategic planning.
F HF 5415.135 / B36 2018
F 658.80222 / B220s 2018
Strategic marketing management / Francis B. Banaag, Nemesio Barboza, Rome Sheriff G. Montoya. - Manila : Unlimited Books Library Services & Publishing, Inc. c2018. - viii, 164 pages : 25 cm
Includes bibliography.
1. Introduction to Strategic Marketing Management
2. Marketing Analysis
3.Analysis of Marketing Situation
4. Formulating Marketing Strategies
5. Product and Branding
6. Pricing Strategies
7. Distribution Strategies
8. Implementing and Managing Marketing Plan
Bibliography
Strategic Marketing Management is specifically design to cater to the demands of students who are in the field of marketing management and in order to improve their knowledge on strategic marketing management approaches in today’s market requirements.
in English text.
9789719654995
Marketing --Management.
Strategic planning.
F HF 5415.135 / B36 2018
F 658.80222 / B220s 2018