Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextLanguage: English. Publisher: New York : McGraw-Hill Companies, Inc., c2007Edition: Eight editionDescription: xvii, 813 pages : color illustrations ; 26 cmISBN: 9780071259835Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesLOC classification: CIR HF 5415.13 | P48 2007
| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Book
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Cavite State University - CCAT Campus | Book | GCS | CIR HF 5415.13 P48 2007 (Browse shelf) | 1 | Available | R0009045 |
Includes bibliographical references and index.
9045
In English text.
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