Peter, J. Paul, author.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - Eight edition. - New York : McGraw-Hill Companies, Inc., c2007. - xvii, 813 pages : color illustrations ; 26 cm
Includes bibliographical references and index.
In English text.
9780071259835
Marketing -- Management.
Marketing -- Management -- Case studies.
CIR HF 5415.13 / P48 2007
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - Eight edition. - New York : McGraw-Hill Companies, Inc., c2007. - xvii, 813 pages : color illustrations ; 26 cm
Includes bibliographical references and index.
In English text.
9780071259835
Marketing -- Management.
Marketing -- Management -- Case studies.
CIR HF 5415.13 / P48 2007