Level of customer satisfaction on the services offered by money transfer businesses in Rosario, Cavite / Mheljorie S. Cuevas, Alvin T. Morales, and Mary Ann A. Dumagat.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2016Description: ix, 49 leaves : illustrations ; 28 cmSubject(s): Customer satisfaction | Customer services | Banks and banking | Electronic funds transfersLOC classification: UM HF 5415.5 | Cu83 2016Summary: Level of Customer Satisfaction on the Services Offered by Money Transfer Businesses in Rosario, Cavite. An Undergraduate Thesis Bachelor of Science in Business Management major in Marketing Management. Cavite State University-Rosario Rosario,Cavite April 2016: Adviser: Ms. Juvie Joy Abad.
The marketing research entitled "Level of Customer Satisfaction Services Offered by Money Transfer businesses in Rosario, Cavite". The main objective of the study is to determine the level of customer satisfaction on other services of money transfer businesses, specifically the study aimed to; Identify the different money transfer business in Rosario, Cavite, Determine the demographic profile of the customer of money transfer businesses, Determine the level of customer satisfaction that uses money transfer and Identify other services of money transfer business in Rosario, Cavite.
The researchers used the descriptive research that answers the question what, where, when, who and how. The respondents were the customers of money transfer businesses in Rosario, Cavite. The survey questionnaire for the customer of money transfer was divided into 3 parts: Personal Information that consists of the name, age, sex, and occupation, second is the Screening segment which is composed set of questions about the services offered by money transfer, third is the Likert Scale in terms of their quality service, customer service and location.
After conducting the interview and the survey the researchers tabulated and interpreted the data gathered. The researchers started their study from November 2015 up to January 2016 at Rosario, Cavite. Based on the data gathered, researchers found out that the most of the
respondent were satisfied to the services offered because of the efficiency and effectiveness of their services. Most of the respondents believed that efficient, reliable, and convenient service were the most important to attract and gain a strong relationship
with their customer.
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Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM HF 5415.5 Cu83 2016 (Browse shelf) | 1 | Available | T0002888 |
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A Marketing Research (BSBM)--Cavite State University-CCAT Campus, 2016.
Includes bibliographical references and appendices.
Level of Customer Satisfaction on the Services Offered by Money Transfer Businesses in Rosario, Cavite. An Undergraduate Thesis Bachelor of Science in Business Management major in Marketing Management. Cavite State University-Rosario Rosario,Cavite April 2016: Adviser: Ms. Juvie Joy Abad.
The marketing research entitled "Level of Customer Satisfaction Services Offered by Money Transfer businesses in Rosario, Cavite". The main objective of the study is to determine the level of customer satisfaction on other services of money transfer businesses, specifically the study aimed to; Identify the different money transfer business in Rosario, Cavite, Determine the demographic profile of the customer of money transfer businesses, Determine the level of customer satisfaction that uses money transfer and Identify other services of money transfer business in Rosario, Cavite.
The researchers used the descriptive research that answers the question what, where, when, who and how. The respondents were the customers of money transfer businesses in Rosario, Cavite. The survey questionnaire for the customer of money transfer was divided into 3 parts: Personal Information that consists of the name, age, sex, and occupation, second is the Screening segment which is composed set of questions about the services offered by money transfer, third is the Likert Scale in terms of their quality service, customer service and location.
After conducting the interview and the survey the researchers tabulated and interpreted the data gathered. The researchers started their study from November 2015 up to January 2016 at Rosario, Cavite. Based on the data gathered, researchers found out that the most of the
respondent were satisfied to the services offered because of the efficiency and effectiveness of their services. Most of the respondents believed that efficient, reliable, and convenient service were the most important to attract and gain a strong relationship
with their customer.
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