Cavite State University - CCAT Campus - Library

An Entrepreneurial Development Project (BSBM) -- Cavite State University-CCAT Campus, 2014.

Includes bibliographical references and appendices.

CALVO, SHERLYN MAE D., CASTRO, LHESLIE M., DELA PEÑA, CHARLENE L. and PASADAS, MARIA CRISTINA B., FRIED DAY'S. Undergraduate Entrepreneurial Development Project. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University-Rosario, Rosario, Cavite. April 2014 Adviser. Ms. Elizabeth A. Rodriguez.

Modernization had been dominated the century making the world advanced and changing the lifestyle of every people. This scenario makes every individual to become busy especially the mothers. Instead of cooking time consuming foods, the modern moms choose to prepare quick meals like fried foods since frying is fast and convenient to cook at the same time delicious to eat. Fried foods are popular among people because it has the crisp, flavor, texture, color and moisture that makes this dish popular. With hundred food ideas people plan for their meal, no days can be missed without having fried foods in a day. This is the reason why the entrepreneurs come up the idea to establish a business which they named "Fried Day's" that will be offering products that are mainly fried foods for their Entrepreneurial Development Project (EDP). These products are Dip Dog that is coated with battered mixture, Bangus Spring Roll, Chicken Spring Roll, and Java rice that is composed of mixed vegetables and coated with atsuete. Dipdog costs P25.00 and has a mark up price of P4.31, Bangus spring roll that is P9.00 and has a mark up price of P3.18, Chicken spring roll and Pork spring roll costs P9.00 and has the same mark up price of P3.58, Original chicken costs P30.00 and has a mark up price of P9.11, Spicy chicken costs P30.00 and has a mark up price of P7.61, Java rice costs P15.00 per cup and has a mark up price of P4.00, and Plain rice costs P8.00 per cup and has a mark up price of P1.13. The business is also offers combo meals, Combo Meal A consisting of 1 cup of Java rice, 2pcs. Spring roll either Bangus spring roll, Chicken spring roll, or Pork spring roll amounting P30.00, Combo Meal B consisting of 1 cup of Java rice, 1 chicken either Original or Spicy Chicken amounting P41.00; Combo Meal C consisting of 1 cup of Plain rice, 2pcs. Spring roll either Bangus spring roll, Chicken spring roll, or Pork spring roll amounting P26.00, and Combo Meal D consisting of 1 cup of Java rice, 1 chicken either Original or Spicy Chicken amounting P36.00.

The team decided to locate their business in Cavite State University-Rosario where the main targets are the students, instructors, and the faculty from November 2013 to January 2014. The team decided to sell in General Trias during vacation.

The initial purchase of "Fried Day's" is P40, 500.50 which is spend to kitchen tools and equipment amounting of P9, 773.25; furniture's and fixtures amounting of P1, 485.00, store supplies amounting to P120.00, office supplies amounting to P750.75; permit and licenses amounting to P409.00; promotional tools amounting to P3, 538.50, and cleaning materials amounting to P185.00. Furthermore, the raw materials used within 46 days cost P42, 022.25 and the ending inventory is P1, 334.68.

The entrepreneurs decided that if the business became successful they are planning to put a stall inside the Philippine Economic Zone (EPZA). They are also going to franchise and accept catering services.

In English text.