Cover image

The effectiveness of resilience strategies in continuity of samgyupsal businesses during Covid-19 pandemic / Patricia Ann Joy M. Batula, Chelzea Kyra P. Leuterio, and Jennifer J. Reyes.

By: Batula, Patricia Ann Joy M., authorContributor(s): Leuterio, Chelzea Kyra P., author | Reyes, Jennifer J., author | Dumlao, Elizabeth R., adviser | Villa, John Leo-vy P., technical criticMaterial type: TextTextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2022Description: ix, 63 leaves : illustrations ; 28 cmSubject(s): COVID-19 business | Korean food (Samgyupsal) business | Enterprise effectiveness | Entreprise strategies | Entreprise sustainability | Business planning and managementLOC classification: UM HD 62.5 | B38 2022Summary: BATULA, PATRICIA ANN JOY M., LEUTERIO, CHELZEA KYRA P., REYES, JENNIFER J., The effectiveness of Resilience Strategies in Continuity of Samgyupsal Businesses During COVID-19 Pandemic Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite March 2022. Adviser: Elizabeth R. Dumlao, DBA. Technical Critic: John Leo-vy P. Villa, MM. Nowadays, Filipinos are fond of using social media applications through which they watch Korean dramas and have been curious about eating Korean foods. It started with the occurrence of samgyupsal businesses in the Philippines, but due to the health protocol imposed by the government, businesses such as samgyupsal businesses are affected. The researchers aimed to determine the effectiveness of resilience strategies in the continuity of samgyupsal businesses during the COVID-19 pandemic. A descriptive quantitative approach was used in this study. The researchers concluded that most of the respondents were aged 26-35 years old, female, and college graduates. The majority of the respondents had operated for less than five years, with fewer than five employees, and had an estimated total capitalization of $16,000 to $20,000. This study found that samgyupsal businesses in selected areas of Cavite experienced changes in supply and demand in their food supplies and food losses due to different protocols implemented in their respective stores. While the majority of participants were flexible in the workplace and promoted their products on social media platforms, the researchers recommended that business owners should provide plans so that businesses are prepared to cope with the possible challenges when the product is in the decline stage.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Shelving location Call number Copy number Status Date due Barcode
Thesis/Manuscripts/Dissertations Thesis/Manuscripts/Dissertations Cavite State University - CCAT Campus
Thesis/Manuscript/Dissertation TH UM HD 62.5 B38 2022 (Browse shelf) 1 Available T0005356

Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.

Includes bibliographical references and appendices.

BATULA, PATRICIA ANN JOY M., LEUTERIO, CHELZEA KYRA P., REYES, JENNIFER J., The effectiveness of Resilience Strategies in Continuity of Samgyupsal Businesses During COVID-19 Pandemic Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite March 2022. Adviser: Elizabeth R. Dumlao, DBA. Technical Critic: John Leo-vy P. Villa, MM.
Nowadays, Filipinos are fond of using social media applications through which they watch Korean dramas and have been curious about eating Korean foods. It started with the occurrence of samgyupsal businesses in the Philippines, but due to the health protocol imposed by the government, businesses such as samgyupsal businesses are affected. The researchers aimed to determine the effectiveness of resilience strategies in the continuity of samgyupsal businesses during the COVID-19 pandemic. A descriptive quantitative approach was used in this study. The researchers concluded that most of the respondents were aged 26-35 years old, female, and college graduates. The majority of the respondents had operated for less than five years, with fewer than five employees, and had an estimated total capitalization of $16,000 to $20,000. This study found that samgyupsal businesses in selected areas of Cavite experienced changes in supply and demand in their food supplies and food losses due to different protocols implemented in their respective stores. While the majority of participants were flexible in the workplace and promoted their products on social media platforms, the researchers recommended that business owners should provide plans so that businesses are prepared to cope with the possible challenges when the product
is in the decline stage.

In English text.

There are no comments on this title.

to post a comment.

Powered by Koha