Includes index.

1 - Retailing overview 2 - Category of retailers 3 - Understanding retail customers 4 - Analyzing retail competition 5 - Retail channel behaviour 6 - Legal and ethical behaviour 7 - Market selection and retail location 8 - Merchandise buying and handling 9 - Retail pricing 10 - Retail promotion 11 - Store layout and design 12 - Customer service and retail selling 13 - managing retail employees 14 - Building a career in retailing

Engaging in retailing is part and parcel of every consumer’s routine chores. These activities range from shopping for household merchandise or even basic financial services such as getting an insurance or credit card via conational brick-and-mortar retail business or the pay-per-click online retail businesses. In essence, retailing involves the process of selling and buying of goods/or services between a seller (in this case, retailer) and a buyer for the latter’s own individual or household consumption. It also involves the final transaction process in the supply chain management of goods being delivered to door steps for consumer’s needs.
This book provides an insight the basic concepts of retailing and how these concepts can be applied in an actual retail business environment. Readers should be able to achieve three essential learning outcomes; understand the important concepts and principles of retailing, explain these concepts by analysing relevant business functions, and apply the necessary knowledge in an actual retail career or business environment.

In English text.