Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi.

Contributor(s):

Material type:

TextPublication details: London : Routledge, c2020.Edition: Second editionDescription: ix, 447 pages : illustrations ; 25 cmISBN:

9781138585232

Subject(s):

LOC classification:

HF 5415.13 E36 2020

Contents:

1 - Marketing in small and medium-sized enterprises : an introduction 2 - Small and medium enterprises marketing : innovation and sustainable economic growth perspective 3 - The role and relevance model of marketing in small and medium-sized enterprises 4 - The entrepreneurship marketing environment 5 - Buyer behaviour in the 21st century : implications for SME marketing 6 - Revisiting entrepreneurship marketing research : towards a framework for SMEs in developing countries 7 - Managing products and customer value : implications for SME marketing 8 - Choosing the right pricing strategy 9 - The reality of distribution faced by SMEs : a perspective from UK 10 - Marketing communications for the SMEs 11 - Internet marketing 12 - Retailing and SME marketing 13 - Small and medium-sized enterprise retailing in the UK 14 - Relationship marketing and networks in entrepreneurship 15 - Internal marketing and service excellence in SMEs 16 - Crowdfunding of SMEs 17 - International entrepreneurship and small and medium-sized enterprises 18 - Born global SME in contemporary markets 19 - Cross cultural marketing strategies : for small and medium-sized firms 20 - Marketing planning in small businesses 21 - Contemporary issues in entrepreneurship marketing : sustainability, ethics, and social responsibility 22 - The future of SME marketing and operations : critical change drivers 23 - Religion and the SME 24 - SMEs and market growth : contemporary reflections on why and how they grow 25 - Developing entrepreneurial marketing competencies 26 - Marketing in the informal economy : an entrepreneurial perspective and research agenda

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5415.13 E36 2020 (Browse shelf(Opens below))				1 copy	Available			R0012760

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Previous	CIR HF 5415.3 Sc35 2012 Consumer behavior /	CIR HF 5415.3 Sc35 2012 Consumer behavior /	CIR HF 5415.13 C36 2008 Basic marketing : a global-managerial approach /	CIR HF 5415.13 E36 2020 Entrepreneurship marketing : principles and practice of SME marketing /	CIR HF 5415.13 I23 2019 Marketing management /	CIR HF 5415.13 K68 2006 Marketing management /	CIR HF 5415.13 K68 2012 Marketing management /	Next

Includes index.

1 - Marketing in small and medium-sized enterprises : an introduction
2 - Small and medium enterprises marketing : innovation and sustainable economic growth perspective
3 - The role and relevance model of marketing in small and medium-sized enterprises
4 - The entrepreneurship marketing environment
5 - Buyer behaviour in the 21st century : implications for SME marketing
6 - Revisiting entrepreneurship marketing research : towards a framework for SMEs in developing countries
7 - Managing products and customer value : implications for SME marketing
8 - Choosing the right pricing strategy
9 - The reality of distribution faced by SMEs : a perspective from UK
10 - Marketing communications for the SMEs
11 - Internet marketing
12 - Retailing and SME marketing
13 - Small and medium-sized enterprise retailing in the UK
14 - Relationship marketing and networks in entrepreneurship
15 - Internal marketing and service excellence in SMEs
16 - Crowdfunding of SMEs
17 - International entrepreneurship and small and medium-sized enterprises
18 - Born global SME in contemporary markets
19 - Cross cultural marketing strategies : for small and medium-sized firms
20 - Marketing planning in small businesses
21 - Contemporary issues in entrepreneurship marketing : sustainability, ethics, and social responsibility
22 - The future of SME marketing and operations : critical change drivers
23 - Religion and the SME
24 - SMEs and market growth : contemporary reflections on why and how they grow
25 - Developing entrepreneurial marketing competencies
26 - Marketing in the informal economy : an entrepreneurial perspective and research agenda

In English text.

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