Entrepreneurship marketing : (Record no. 1616)

MARC details
000 -LEADER
fixed length control field 02689nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260305062737.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220428b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138585232
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number E36 2020
245 ## - TITLE STATEMENT
Title Entrepreneurship marketing :
Remainder of title principles and practice of SME marketing /
Statement of responsibility, etc. edited by Sonny Nwankwo and Ayantunji Gbadamosi.
250 ## - EDITION STATEMENT
Edition statement Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. c2020.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 447 pages :
Other physical details illustrations ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1 - Marketing in small and medium-sized enterprises : an introduction<br/>2 - Small and medium enterprises marketing : innovation and sustainable economic growth perspective<br/>3 - The role and relevance model of marketing in small and medium-sized enterprises<br/>4 - The entrepreneurship marketing environment<br/>5 - Buyer behaviour in the 21st century : implications for SME marketing <br/>6 - Revisiting entrepreneurship marketing research : towards a framework for SMEs in developing countries<br/>7 - Managing products and customer value : implications for SME marketing <br/>8 - Choosing the right pricing strategy<br/>9 - The reality of distribution faced by SMEs : a perspective from UK<br/>10 - Marketing communications for the SMEs<br/>11 - Internet marketing<br/>12 - Retailing and SME marketing<br/>13 - Small and medium-sized enterprise retailing in the UK<br/>14 - Relationship marketing and networks in entrepreneurship<br/>15 - Internal marketing and service excellence in SMEs<br/>16 - Crowdfunding of SMEs<br/>17 - International entrepreneurship and small and medium-sized enterprises<br/>18 - Born global SME in contemporary markets<br/>19 - Cross cultural marketing strategies : for small and medium-sized firms<br/>20 - Marketing planning in small businesses<br/>21 - Contemporary issues in entrepreneurship marketing : sustainability, ethics, and social responsibility<br/>22 - The future of SME marketing and operations : critical change drivers<br/>23 - Religion and the SME<br/>24 - SMEs and market growth : contemporary reflections on why and how they grow<br/>25 - Developing entrepreneurial marketing competencies<br/>26 - Marketing in the informal economy : an entrepreneurial perspective and research agenda
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 943
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship
9 (RLIN) 136
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Small business
General subdivision Management.
9 (RLIN) 138
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New business enterprises
General subdivision Management.
9 (RLIN) 4882
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nwankwo, Sonny, editor.
9 (RLIN) 4883
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gbadamosi, Ayantunji, editor.
9 (RLIN) 4884
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Classification part HF 5415.13 E36 2020
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 05/21/2022 Purchased GCS 3908.00   CIR HF 5415.13 E36 2020 R0012760 10/15/2025 1 copy 04/28/2022 Book