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Strategic management in tourism and hospitality w/ total quality management / Don M. Magpantay, Engr. Augusto R. Matias, and Angelie Marie L. Vizconde.

By: Magpantay, Don M., authorContributor(s): Matias, Augusto R., Engr., author | Vizconde, Angelie Marie L., authorMaterial type: TextTextPublisher: Manila : Edric Publishing House, c2021Description: 124 pages : illustrations ; 25 cmISBN: 9786218179547Subject(s): Tourism -- Management | Hospitality industry -- Management | Strategic planningLOC classification: F G 155.A1 | M34 2021
Contents:
Chapter 1 : The nature of strategic planning Chapter 2 : The business vision and mission Chapter 3 : Analyzing company's external environment Chapter 4 : Analyzing a company's resources and competitive Chapter 5 : Crafting a strategy : the quest for competitive advantage Chapter 6 : Strategy analysis and choice Chapter 7 : Executing the strategies : management and operations issues Chapter 8 : Executing the strategies : marketing, finance/accounting, R&D, and MIS issues Chapter 9 : Corporate governance and ethics Chapter 10 : Total quality management systems : hospitality and tourism management
List(s) this item appears in: Newly Acquired Books (Purchased) November 24, 2021
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Item type Current location Collection Shelving location Call number Copy number Status Date due Barcode
Book Book Cavite State University - CCAT Campus
Book F F G 155.A1 M34 2021 (Browse shelf) c.1 Available R0012710
Book Book Cavite State University - CCAT Campus
Book F F G 155.A1 M34 2021 (Browse shelf) c.2 Available R0012711
Book Book Cavite State University - CCAT Campus
Book F F G 155.A1 M34 2021 (Browse shelf) c.3 Available R0012712
Book Book Cavite State University - CCAT Campus
Book F F G 155.A1 M34 2021 (Browse shelf) c.4 Available R0013232
Book Book Cavite State University - CCAT Campus
Book F F G 155.A1 M34 2021 (Browse shelf) c.5 Available R0013233
Book Book Cavite State University - CCAT Campus
Book F F G 155.A1 M34 2021 (Browse shelf) c.6 Available R0013234

Includes bibliographical references.

Chapter 1 : The nature of strategic planning
Chapter 2 : The business vision and mission
Chapter 3 : Analyzing company's external environment
Chapter 4 : Analyzing a company's resources and competitive
Chapter 5 : Crafting a strategy : the quest for competitive advantage
Chapter 6 : Strategy analysis and choice
Chapter 7 : Executing the strategies : management and operations issues
Chapter 8 : Executing the strategies : marketing, finance/accounting, R&D, and MIS issues
Chapter 9 : Corporate governance and ethics
Chapter 10 : Total quality management systems : hospitality and tourism management

For BSHRM.

In English text.

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