Tourism and hospitality marketing / Chester Dave Arenas.
Material type:
TextPublisher: Manila : Edric Publishing House, c2021Description: 104 pages : illustrations ; 25 cmISBN: 9786218179158Subject(s): Tourism -- Marketing | Hospitality industry -- MarketingLOC classification: F G 155.A1 | A74t 2021| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Book
|
Cavite State University - CCAT Campus | Book | F | F G 155.A1 A74t 2021 (Browse shelf) | c.1 | Available | R0012682 | |
|
Book
|
Cavite State University - CCAT Campus | Book | F | F G 155.A1 A74t 2021 (Browse shelf) | c.2 | Checked out | 12/10/2024 | R0012683 |
|
Book
|
Cavite State University - CCAT Campus | Book | F | F G 155.A1 A74t 2021 (Browse shelf) | c.3 | Available | R0012684 |
Browsing Cavite State University - CCAT Campus shelves, Shelving location: F, Collection: Book Close shelf browser
|
|
|
|
|
|
|
|
||
| F G 155 L56mi 2019 A micro perspectives on tourism and hospitality / | F G 155 L56mi 2019 A micro perspectives on tourism and hospitality / | F G 155 Y48ma 2021 Macro perspective of tourism and hospitality / | F G 155.A1 A74t 2021 Tourism and hospitality marketing / | F G 155.A1 A74t 2021 Tourism and hospitality marketing / | F G 155.A1 A74t 2021 Tourism and hospitality marketing / | F G 155.A1 A74 2022 Entrepreneurship in tourism and hospitality industry / |
Includes bibliography.
Chapter 1 : An overview of marketing in the hospitality industry
Chapter 2 : Marketing environment and SWOT analysis
Chapter 3 : The marketing strategy & the role of marketing in hospitality industry
Chapter 4 : The marketing management process
Chapter 5 : Product mix
Chapter 6 : Price mix
Chapter 7 : Place mix
Chapter 8 : Promotions mix
For BSHRM.
In English text.
Click on an image to view it in the image viewer
There are no comments on this title.