| 000 -LEADER |
|---|
| fixed length control field |
01199nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220131005856.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220131b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786218179158 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
English. |
| Transcribing agency |
CvSU-CCAT Campus Library. |
| Description conventions |
rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
F G 155.A1 |
| Item number |
A74t 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arenas, Chester Dave, author. |
| 9 (RLIN) |
4395 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Tourism and hospitality marketing / |
| Statement of responsibility, etc. |
Chester Dave Arenas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila : |
| Name of publisher, distributor, etc. |
Edric Publishing House, |
| Date of publication, distribution, etc. |
c2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
104 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliography. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 : An overview of marketing in the hospitality industry<br/>Chapter 2 : Marketing environment and SWOT analysis<br/>Chapter 3 : The marketing strategy & the role of marketing in hospitality industry<br/>Chapter 4 : The marketing management process<br/>Chapter 5 : Product mix<br/>Chapter 6 : Price mix<br/>Chapter 7 : Place mix<br/>Chapter 8 : Promotions mix |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
For BSHRM. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| Form subdivision |
Marketing. |
| 9 (RLIN) |
3198 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| Form subdivision |
Marketing. |
| 9 (RLIN) |
3195 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| Classification part |
G 155.A1 A74t 2021 |
| Call number prefix |
F |
