Consumer behavior / (Record no. 520)

MARC details
000 -LEADER
fixed length control field 01903nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231004231515.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210202b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789810696016
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campis Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415.3
Item number Sc35 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schiffman, Leon G., author.
9 (RLIN) 1575
245 ## - TITLE STATEMENT
Title Consumer behavior /
Statement of responsibility, etc. Leon G Schiffman; Leslie L Kanuk; Joseph Wisenblit.
250 ## - EDITION STATEMENT
Edition statement Tenth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Pearson Education Asia Pte Ltd.,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 518, [54] pages :
Dimensions 29 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.<br/><br/>Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavi∨ Consumer Perception; Consumer Learning; Consumer Attitude Formation and Chan≥ Communication and Consumer Behavi∨ The Family and Its Social Class Standing; Influence of Culture on Consumer Behavi∨ Subcultures and Consumer Behavi∨ Cross Cultural and Global Consumer Behavi∨ Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing<br/><br/>For readers interested in studying consumer behavior and/or marketing.
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
9 (RLIN) 1254
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior, Motivation research (Marketing).
9 (RLIN) 1576
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kanuk, Leslie Lazar, author.
9 (RLIN) 1577
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Joseph Wisenblit, author.
9 (RLIN) 1578
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Edition Tenth edition.
Classification part HF 5415.3 Sc35 2012
Source of classification or shelving scheme Library of Congress Classification
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts Total Renewals Date last checked out
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 03/20/2014 Purchased GCS CIR HF 5415.3 Sc35 2012 R0010816 10/15/2025 c.1 02/02/2021 Book      
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 03/20/2014 Purchased GCS CIR HF 5415.3 Sc35 2012 R0010817 10/15/2025 c.2 02/02/2021 Book 2 5 03/03/2025