Consumer behavior /
Schiffman, Leon G., author.
Consumer behavior / Leon G Schiffman; Leslie L Kanuk; Joseph Wisenblit. - Tenth edition. - Singapore : Pearson Education Asia Pte Ltd., c2012. - xviii, 518, [54] pages : 29 cm
Includes bibliographical references and index.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavi∨ Consumer Perception; Consumer Learning; Consumer Attitude Formation and Chan≥ Communication and Consumer Behavi∨ The Family and Its Social Class Standing; Influence of Culture on Consumer Behavi∨ Subcultures and Consumer Behavi∨ Cross Cultural and Global Consumer Behavi∨ Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
In English text.
9789810696016
Consumer behavior.
Consumer behavior, Motivation research (Marketing).
CIR HF 5415.3 / Sc35 2012
Consumer behavior / Leon G Schiffman; Leslie L Kanuk; Joseph Wisenblit. - Tenth edition. - Singapore : Pearson Education Asia Pte Ltd., c2012. - xviii, 518, [54] pages : 29 cm
Includes bibliographical references and index.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavi∨ Consumer Perception; Consumer Learning; Consumer Attitude Formation and Chan≥ Communication and Consumer Behavi∨ The Family and Its Social Class Standing; Influence of Culture on Consumer Behavi∨ Subcultures and Consumer Behavi∨ Cross Cultural and Global Consumer Behavi∨ Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
In English text.
9789810696016
Consumer behavior.
Consumer behavior, Motivation research (Marketing).
CIR HF 5415.3 / Sc35 2012