Creative strategy in advertising / (Record no. 4559)

MARC details
000 -LEADER
fixed length control field 00963nam a22002537a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260117033609.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260117b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 053455783X
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5825
Item number J49 2000
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jewler, A. Jerome, author.
9 (RLIN) 17956
245 ## - TITLE STATEMENT
Title Creative strategy in advertising /
Statement of responsibility, etc. A. Jerom Jewler, Bonnie L. Drewniany.
250 ## - EDITION STATEMENT
Edition statement Seventh edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia :
Name of publisher, distributor, etc. Wadsworth Thomson Learning,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent 312 pages :
Other physical details illustrations ;
Dimensions 23 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Accession number 9501
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
9 (RLIN) 17890
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising layout and typography.
9 (RLIN) 17957
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Drewniany, Bonnie L., author.
9 (RLIN) 17958
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Edition Seventh edition
Classification part HF 5825 J49 2000
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 02/17/2010 Donated by Institutional Book Project GCS   CIR HF 5825 J49 2000 R0009501 01/17/2026 1 01/17/2026 Book