Creative strategy in advertising /
Jewler, A. Jerome, author.
Creative strategy in advertising / A. Jerom Jewler, Bonnie L. Drewniany. - Seventh edition - Australia : Wadsworth Thomson Learning, c2000. - 312 pages : illustrations ; 23 cm
Includes bibliographical references and index.
In English text.
053455783X
Advertising copy.
Advertising layout and typography.
CIR HF 5825 / J49 2000
Creative strategy in advertising / A. Jerom Jewler, Bonnie L. Drewniany. - Seventh edition - Australia : Wadsworth Thomson Learning, c2000. - 312 pages : illustrations ; 23 cm
Includes bibliographical references and index.
In English text.
053455783X
Advertising copy.
Advertising layout and typography.
CIR HF 5825 / J49 2000