Perea, Jazel Mae M., author.
Marketing strategy of Jaro Development Corp. (JDC) Imus, Cavite SY 2005-2006 / Jazel Mae M. Perea, Ellengrace B. Pabilona, and Mario Loumer P. Gueco. - Rosario, Cavite : Cavite State University-CCAT Campus, 2006 - xi, 53 leaves : illustrations ; 28 cm
A Case Study (BSBM)--Cavite State University-CCAT Campus, 2006.
Includes bibliographical references and appendices.
The study was conducted at the Jaro Development Corporation at Imus, Cavite to determine the marketing strategies of the firm covering the period from September 2005 to January 2006.
The main objective of the study was to apply the knowledge and skill gained in Business Management to practical and useful experience in the field.
Specific objectives are:
1. To know the company profile including the history and the organizational structure.
2. Determine the marketing strategies of JDC which involve place, product, price and promotion.
3. Analyze the problems encountered and determine the future plan of JDC.
The scope and limitation of the study focuses on the marketing policies, practices and strategies, problems encountered and solutions undertaken as well as the SWOT analysis and future plans of JDC.
Primary data were collected through personal interviews and observation, Secondary data were gathered from the records and file of the company and internet to gain additional information.
Descriptive analysis was used in the study. The research was made to describe marketing problems, to ascertain information as high quality of product and services and marketing strategies of Jaro Development Corp. and some other data with regards to the firm.
In English text.
Marketing -- Management
Jaro Development Corporation -- Marketing
Retail trade.
UM HF 5415.13 / P47 2006
Marketing strategy of Jaro Development Corp. (JDC) Imus, Cavite SY 2005-2006 / Jazel Mae M. Perea, Ellengrace B. Pabilona, and Mario Loumer P. Gueco. - Rosario, Cavite : Cavite State University-CCAT Campus, 2006 - xi, 53 leaves : illustrations ; 28 cm
A Case Study (BSBM)--Cavite State University-CCAT Campus, 2006.
Includes bibliographical references and appendices.
The study was conducted at the Jaro Development Corporation at Imus, Cavite to determine the marketing strategies of the firm covering the period from September 2005 to January 2006.
The main objective of the study was to apply the knowledge and skill gained in Business Management to practical and useful experience in the field.
Specific objectives are:
1. To know the company profile including the history and the organizational structure.
2. Determine the marketing strategies of JDC which involve place, product, price and promotion.
3. Analyze the problems encountered and determine the future plan of JDC.
The scope and limitation of the study focuses on the marketing policies, practices and strategies, problems encountered and solutions undertaken as well as the SWOT analysis and future plans of JDC.
Primary data were collected through personal interviews and observation, Secondary data were gathered from the records and file of the company and internet to gain additional information.
Descriptive analysis was used in the study. The research was made to describe marketing problems, to ascertain information as high quality of product and services and marketing strategies of Jaro Development Corp. and some other data with regards to the firm.
In English text.
Marketing -- Management
Jaro Development Corporation -- Marketing
Retail trade.
UM HF 5415.13 / P47 2006