Determine the consumer's preferences for energy drinks consumption among athletes of Cavite State University - Rosario / Rejean Bayan, Charmie C. Martinez, and Angela M. Olaes.

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Bayan, Rejean, author

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TextPublication details: Rosario, Cavite : Cavite State University-CCAT Campus, 2017.Description: x, 50 leaves : illustrations ; 28 cmSubject(s):

LOC classification:

UM HF 5415.32 B39 2017

Summary: MARTINEZ, CHARMIE C., OLAES, ANGELA M., AND BAYAN, REJEAN A Marketing Research: Determining the Consumer's Preferences for Energy Drinks Consumption Among Athletes of Cavite State University Rosario. Bachelor of Science in Business Management, Major in Marketing Management at Cavite State University Rosario Campus, Rosario, Cavite. March 2017. Adviser. Ms. Elizabeth Rodriguez The research was conducted from February to March 2017 at Cavite State University Rosario Campus, Rosario, Cavite to determine the consumer's preferences for energy drinks consumption among athletes of Cavite State University Rosario Campus. This research will help future researchers, energy drink manufacturers and regulators, students, and energy drink consumers regarding the information about consumer's preferences in energy drinks consumption and help them improve every aspect related to the price, packaging, flavors, promotions and services. The primary objective of this research is to determine the consumer's preferences for energy drinks consumption among athletes of CVSU-Rosario and the specific objectives are to determine the demographic profile of the respondents in terms of: a Age, b. Sex, c. Sports Played, d. Weight, and e. Height, to find the most popular brand of energy drink consumed by the athletes of CSU-Rosario, to identify the positive and negative effects of energy drink as perceived by the respondents, and to determine the pattern of energy drink consumption among athletes of CVSU-Rosario. Descriptive method was used in the study. Survey questionnaires were distributed and used to gather necessary data. Based on the study, athletes consumes energy drinks to boost their energy to help them enhance their athletic performance, though some of the athletes experiences sleeplessness, most of the athletes still continue consuming energy drinks during trainings, competitions or even just to quench their thirst. Generally, the researchers found out that the most popular brand of energy drink among the athletes of CVSU-Rosario is Gatorade. Most of the respondents consumes energy drinks more than once a week, and is willing to spend money in buying energy drinks. Furthermore, most of the respondents considers the flavor and brand as basis in buying energy drinks and prefers to buy ready to drink energy drinks in convenience stores.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Thesis/Manuscripts/Dissertations	Cavite State University - CCAT Campus		Thesis/Manuscript/Dissertation	TH	UM HF 5415.32 B39 2017 (Browse shelf(Opens below))				1	Available			T0003558

An Undergraduate Thesis (BSBM) -- Cavite State University-CCAT Campus, 2017.

Includes bibliographical references and appendices.

MARTINEZ, CHARMIE C., OLAES, ANGELA M., AND BAYAN, REJEAN A Marketing Research: Determining the Consumer's Preferences for Energy Drinks Consumption Among Athletes of Cavite State University Rosario. Bachelor of Science in Business Management, Major in Marketing Management at Cavite State University Rosario Campus, Rosario, Cavite. March 2017. Adviser. Ms. Elizabeth Rodriguez

The research was conducted from February to March 2017 at Cavite State University Rosario Campus, Rosario, Cavite to determine the consumer's preferences for energy drinks consumption among athletes of Cavite State University Rosario Campus. This research will help future researchers, energy drink manufacturers and regulators, students, and energy drink consumers regarding the information about consumer's preferences in energy drinks consumption and help them improve every aspect related to the price, packaging, flavors, promotions and services.
The primary objective of this research is to determine the consumer's preferences for energy drinks consumption among athletes of CVSU-Rosario and the specific objectives are to determine the demographic profile of the respondents in terms of: a Age, b. Sex, c. Sports Played, d. Weight, and e. Height, to find the most popular brand of energy drink consumed by the athletes of CSU-Rosario, to identify the positive and negative effects of energy drink as perceived by the respondents, and to determine the pattern of energy drink consumption among athletes of CVSU-Rosario.
Descriptive method was used in the study. Survey questionnaires were distributed and used to gather necessary data. Based on the study, athletes consumes energy drinks to boost their energy to help them enhance their athletic performance, though some of the athletes experiences sleeplessness, most of the athletes still continue consuming energy drinks during trainings, competitions or even just to quench their thirst.

Generally, the researchers found out that the most popular brand of energy drink among the athletes of CVSU-Rosario is Gatorade. Most of the respondents consumes energy drinks more than once a week, and is willing to spend money in buying energy drinks. Furthermore, most of the respondents considers the flavor and brand as basis in buying energy drinks and prefers to buy ready to drink energy drinks in convenience stores.

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