MARC details
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03731nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20240416212023.0 |
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240415b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Language of cataloging |
English. |
| Transcribing agency |
CvSU-CCAT Campus Library. |
| Description conventions |
rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
UM HF 5415.32 |
| Item number |
B39 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Bayan, Rejean, author. |
| 9 (RLIN) |
10855 |
| 245 ## - TITLE STATEMENT |
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| Title |
Determine the consumer's preferences for energy drinks consumption among athletes of Cavite State University - Rosario / |
| Statement of responsibility, etc. |
Rejean Bayan, Charmie C. Martinez, and Angela M. Olaes. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Rosario, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University-CCAT Campus, |
| Date of publication, distribution, etc. |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 50 leaves : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
An Undergraduate Thesis (BSBM) -- Cavite State University-CCAT Campus, 2017. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and appendices. |
| 520 ## - SUMMARY, ETC. |
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| Thesis Abstract |
<a href="MARTINEZ, CHARMIE C., OLAES, ANGELA M., AND BAYAN, REJEAN A Marketing Research: Determining the Consumer's Preferences for Energy Drinks Consumption Among Athletes of Cavite State University Rosario. Bachelor of Science in Business Management, Major in Marketing Management at Cavite State University Rosario Campus, Rosario, Cavite. March 2017. Adviser. Ms. Elizabeth Rodriguez<br/><br/> The research was conducted from February to March 2017 at Cavite State University Rosario Campus, Rosario, Cavite to determine the consumer's preferences for energy drinks consumption among athletes of Cavite State University Rosario Campus. This research will help future researchers, energy drink manufacturers and regulators, students, and energy drink consumers regarding the information about consumer's preferences in energy drinks consumption and help them improve every aspect related to the price, packaging, flavors, promotions and services.<br/> The primary objective of this research is to determine the consumer's preferences for energy drinks consumption among athletes of CVSU-Rosario and the specific objectives are to determine the demographic profile of the respondents in terms of: a Age, b. Sex, c. Sports Played, d. Weight, and e. Height, to find the most popular brand of energy drink consumed by the athletes of CSU-Rosario, to identify the positive and negative effects of energy drink as perceived by the respondents, and to determine the pattern of energy drink consumption among athletes of CVSU-Rosario.<br/> Descriptive method was used in the study. Survey questionnaires were distributed and used to gather necessary data. Based on the study, athletes consumes energy drinks to boost their energy to help them enhance their athletic performance, though some of the athletes experiences sleeplessness, most of the athletes still continue consuming energy drinks during trainings, competitions or even just to quench their thirst.<br/><br/>Generally, the researchers found out that the most popular brand of energy drink among the athletes of CVSU-Rosario is Gatorade. Most of the respondents consumes energy drinks more than once a week, and is willing to spend money in buying energy drinks. Furthermore, most of the respondents considers the flavor and brand as basis in buying energy drinks and prefers to buy ready to drink energy drinks in convenience stores.">MARTINEZ, CHARMIE C., OLAES, ANGELA M., AND BAYAN, REJEAN A Marketing Research: Determining the Consumer's Preferences for Energy Drinks Consumption Among Athletes of Cavite State University Rosario. Bachelor of Science in Business Management, Major in Marketing Management at Cavite State University Rosario Campus, Rosario, Cavite. March 2017. Adviser. Ms. Elizabeth Rodriguez<br/><br/> The research was conducted from February to March 2017 at Cavite State University Rosario Campus, Rosario, Cavite to determine the consumer's preferences for energy drinks consumption among athletes of Cavite State University Rosario Campus. This research will help future researchers, energy drink manufacturers and regulators, students, and energy drink consumers regarding the information about consumer's preferences in energy drinks consumption and help them improve every aspect related to the price, packaging, flavors, promotions and services.<br/> The primary objective of this research is to determine the consumer's preferences for energy drinks consumption among athletes of CVSU-Rosario and the specific objectives are to determine the demographic profile of the respondents in terms of: a Age, b. Sex, c. Sports Played, d. Weight, and e. Height, to find the most popular brand of energy drink consumed by the athletes of CSU-Rosario, to identify the positive and negative effects of energy drink as perceived by the respondents, and to determine the pattern of energy drink consumption among athletes of CVSU-Rosario.<br/> Descriptive method was used in the study. Survey questionnaires were distributed and used to gather necessary data. Based on the study, athletes consumes energy drinks to boost their energy to help them enhance their athletic performance, though some of the athletes experiences sleeplessness, most of the athletes still continue consuming energy drinks during trainings, competitions or even just to quench their thirst.<br/><br/>Generally, the researchers found out that the most popular brand of energy drink among the athletes of CVSU-Rosario is Gatorade. Most of the respondents consumes energy drinks more than once a week, and is willing to spend money in buying energy drinks. Furthermore, most of the respondents considers the flavor and brand as basis in buying energy drinks and prefers to buy ready to drink energy drinks in convenience stores.</a> |
| 546 ## - LANGUAGE NOTE |
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| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers' preference. |
| 9 (RLIN) |
10856 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Energy drinks consumption -- Athlete. |
| 9 (RLIN) |
10857 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Context effect (Psychology). |
| 9 (RLIN) |
10858 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Athletes. |
| 9 (RLIN) |
10859 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Martinez, Charmie C., author. |
| 9 (RLIN) |
10860 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Olaes, Angela M., author. |
| 9 (RLIN) |
10861 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rodriguez, Elizabeth A., adviser. |
| 9 (RLIN) |
8937 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ambas, Arman M., technical critic. |
| 9 (RLIN) |
6668 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis/Manuscripts/Dissertations |
| Classification part |
HF 5415.32 B39 2017 |
| Call number prefix |
UM |
