Marketing / William M. Pride, O. C. Ferrell.

By:

Pride, William M., author

Contributor(s):

Ferrell, O.C., author

Material type:

TextPublication details: Boston, Massachusetts : Cengage Learning, Inc., c2020.Edition: 2020 editionDescription: xxvii, 692 pages : color illustrations ; 28 cmISBN:

9780357033791

Subject(s):

Marketing

LOC classification:

HF 5415 P75 2020

Contents:

Part 1 : Marketing Strategy and Customer Relationships Part 2 : Environmental Forces and Social and Ethical Responsibilities Part 3 : Marketing Research and Target Market Analysis Part 4 : Buying Behavior, Global Marketing, and Digital Marketing Part 5 : Product Decisions Part 6 : Distribution Decisions Part 7 : Promotion Decisions Part 8 : Pricing Decision

List(s) this item appears in: Newly Acquired Books (Purchased) April 04, 2022

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5415 P75 2020 (Browse shelf(Opens below))				1 copy	Available			R0012778

Includes bibliographical references and index.

Part 1 : Marketing Strategy and Customer Relationships
Part 2 : Environmental Forces and Social and Ethical Responsibilities
Part 3 : Marketing Research and Target Market Analysis
Part 4 : Buying Behavior, Global Marketing, and Digital Marketing
Part 5 : Product Decisions
Part 6 : Distribution Decisions
Part 7 : Promotion Decisions
Part 8 : Pricing Decision

In English text.

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