Marketing / (Record no. 1626)

MARC details
000 -LEADER
fixed length control field 01232nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220429011804.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220429b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780357033791
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number P75 2020
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M., author.
9 (RLIN) 4461
245 ## - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. William M. Pride, O. C. Ferrell.
250 ## - EDITION STATEMENT
Edition statement 2020 edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Massachusetts :
Name of publisher, distributor, etc. Cengage Learning, Inc.,
Date of publication, distribution, etc. c2020.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 692 pages :
Other physical details color illustrations ;
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 : Marketing Strategy and Customer Relationships <br/>Part 2 : Environmental Forces and Social and Ethical Responsibilities<br/>Part 3 : Marketing Research and Target Market Analysis<br/>Part 4 : Buying Behavior, Global Marketing, and Digital Marketing<br/>Part 5 : Product Decisions<br/>Part 6 : Distribution Decisions<br/>Part 7 : Promotion Decisions<br/>Part 8 : Pricing Decision
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 128
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O.C., author.
9 (RLIN) 4462
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Classification part HF 5415 P75 2020
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 04/04/2022 Purchased GCS 8514.00   CIR HF 5415 P75 2020 R0012778 10/15/2025 1 copy 04/29/2022 Book