Marketing / Greg Elliott [and five others].
Material type:
TextPublication details: Milton, Qld. : John Wiley & Sons, c2018.Edition: Fourth editionDescription: xv, 597 pages : color illustrations ; 28 cmISBN: - 978-0-7303-6324-8
- HF5415 M37 2018
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book
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Cavite State University - CCAT Campus | Book | GCS | CIR HF5415 M37 2018 (Browse shelf(Opens below)) | 1 copy | Available | R0012210 |
Includes bibliographical references.
Chapter 1 - Introduction to marketing
Chapter 2 - The marketing environment and market analysis
Chapter 3 - Market research
Chapter 4 - Consumer behavior
Chapter 5 - Business buying behaviour
Chapter 6 - Markets : segmentation, targeting and positioning
Chapter 7 - Product
Chapter 8 - Price
Chapter 9 - Promotion
Chapter 10 - Distribution (place)
Chapter 11 - Services marketing
Chapter 12 - Digital marketing
Chapter 13 - International marketing
Chapter 14 - Social marketing and not-for-profit marketing
Chapter 15 - Marketing planning, implementation and evaluation
Chapter 16 - Data and analysis
Appendix - Marketing plan
In English text.
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