Marketing / (Record no. 152)

MARC details
000 -LEADER
fixed length control field 01597nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210427222851.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201215b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-7303-6324-8
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number M37 2018
245 ## - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Greg Elliott [and five others].
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Milton, Qld. :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 597 pages :
Other physical details color illustrations ;
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.<br/>
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1 - Introduction to marketing <br/>Chapter 2 - The marketing environment and market analysis <br/>Chapter 3 - Market research<br/>Chapter 4 - Consumer behavior<br/>Chapter 5 - Business buying behaviour<br/>Chapter 6 - Markets : segmentation, targeting and positioning<br/>Chapter 7 - Product<br/>Chapter 8 - Price<br/>Chapter 9 - Promotion<br/>Chapter 10 - Distribution (place)<br/>Chapter 11 - Services marketing<br/>Chapter 12 - Digital marketing<br/>Chapter 13 - International marketing<br/>Chapter 14 - Social marketing and not-for-profit marketing<br/>Chapter 15 - Marketing planning, implementation and evaluation<br/>Chapter 16 - Data and analysis<br/>Appendix - Marketing plan
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 128
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Thiele, Sharyn Rundle-, author.
9 (RLIN) 369
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Waller, David, author.
9 (RLIN) 2949
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith, Sandra, author.
9 (RLIN) 2950
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Eades, Liz, author.
9 (RLIN) 2951
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bentrott, Ingo, author.
9 (RLIN) 2952
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HF 5415 M37 2018
Source of classification or shelving scheme Library of Congress Classification
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 12/15/2020 Purchased GCS 9995.00 CIR HF5415 M37 2018 R0012210 10/15/2025 1 copy Book