Includes bibliographical reference and index.

1 - Understanding tourism 2 - Hospitality industry 3 - Human resource management for hospitality 4 - Hotel revenue and cost centers 5 - Accommodation management 6 - CRM in tourism and hospitality

Hospitality industry is a complex product-service economic activity which besides accommodation, food and beverages offers a variety of complimentary and ancillary services in order to meet modern needs, demands and desires of tourist’s consumers. Today, it is considered good business practice for tourism industries to support the micro environment through strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. Id companies do not involve themselves in such undertakings; they are in danger of isolating themselves from the shareholder. Contemporary needs, demands and desires of tourist’s have led to the emergence of new trends in hospitality offering design. As micro perspectives, theories of quality management, business/organizational excellence, strategic human resource management will be introduced in this book, including the main concepts, principles, methods and techniques that can be applied in relation to organizational strategic change and improvement.

This book is systematically divided into Six Chapters. The book aims to provide students with a more in-depth knowledge of various strategic management theories and their applications in general as well as within organizations in tourism and hospitality sector.

The book comes with a companion DVD for rich learning, which includes:

 E-Book, E-lecture, Video lecture and Database of Interactive assessment for each chapter.

In English text.