000			04230nam a22003017a 4500
003			OSt
005			20231005045612.0
008			210202b ||||| |||| 00| 0 eng d
020			_a9780470057933
040			_aCvSU-CCAT Campus Library. _bEnglish _cCvSU-CCAT Campus Library _erda.
050			_aCIR HF 5415.1265 _bD54 2007
082			_a658.8 _bD569 2007 _220
245			_aDigital marketing for dummies / _cBen Carter [and three others].
260			_aChichester : _bJohn Wiley, _cc2007.
300			_axvi, 282 pages : _billustrations ; _c24 cm.
490			_aFor dummies
504			_aIncludes index.
505			_aDigital Marketing For Dummies; About the Authors; Dedication; Authors' Acknowledgements; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; How This Book Is Organised; Icons Used in This Book; Where to Go from Here; Part I: Getting Started with Digital Marketing; Chapter 1: Getting Net-Savvy; Marketing on the Internet; Considering whether You Need to Market on the Internet; Finding Your Online Market; Working in the Online World; Chapter 2: Market Size Matters; Using Internet Marketing Resources; Sizing Up a Market. Chapter 3: Your Digital Marketing PlanAssessing Your Current Marketing Efforts; Matching Your Customer Base to the Online Community; Assessing the Competition; Sizing Your Digital Marketing Effort; Creating a Written Plan; Implementing Your Digital Marketing Plan; Part II: Marketing on the World Wide Web; Chapter 4: Mastering Your Domain; Choosing an ISP for Digital Marketing; Discovering How Domain Names Work; Choosing Your Domain Name(s); Registering Your Domain Name(s); Chapter 5: Planning Your Business Web Site; Guiding Principles for Business Sites; Specifying Your Site Content. Creating a Look and Feel for Your SiteHaving Your Site Done For You; Chapter 6: Marketing on Your Web Site; Your Web Site as a Marketing Vehicle; Marketing Information on Your Site; News on Your Site; Chapter 7: Getting the Most Out of Your Web Site; Gathering Information about Site Visitors; Improving Your Site; Getting Found with Search Engines; Publicising Your Site; Part III: Marketing with Search; Chapter 8: Optimising Your Web Site for Search Engines; The Power of Search; Using an Expert; Chapter 9: Understanding the Power of Google; Planning for World Domination. Google and the Small AdvertiserWhy Should You Advertise on Google?; Getting the Best Out of Google; When Google Bites Back; Chapter 10: Getting to Grips with Paid Search; What Is Paid Search?; Paid Search Options; Discovering How to Bid on Keywords; Integrating Paid Search with Other Channels; Chapter 11: Checking Out Affiliate Marketing; Getting Others to Do the Work For You; Understanding Google AdSense and MIVA; Controlling Your Affiliate Marketing; Avoiding Affiliate Marketing Dangers; Part IV: Even More Digital Marketing; Chapter 12: Controlling the Message with Online Advertising. Working Out Your GoalsFinding the Right Format; Clinching the Deal; Measure by Measure; Chapter 13: Spreading the Word with Internet PR; Whom Do You Want to Influence?; Planning an Internet PR Campaign; Getting Your Release Distributed; Tracking Your Release; Chapter 14: The Emergence of Web 2.0; Grasping the Basics of Web 2.0; Understanding Blogging; Mastering Podcasting; Networking with the MySpace Generation; Part V: The Part of Tens; Chapter 15: Ten Advantages of Digital Marketing; Digital Marketing Has Low Barriers to Entry; Digital Marketing Is Informational Marketing
520			_aThirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors
546			_aIn English text.
650			_aInternet marketing. _91364
650			_aElectronic commerce. _91365
700			_aBrooks, Gregory, author. _91572
700			_aCatalano, Frank, author. _91573
700			_aSmith, Bud, author. _91574
942			_cBK _hHF 5415.1265 D54 2007 _kCIR _2lcc
999			_c519 _d519