000			01388nam a22003137a 4500
003			OSt
005			20260309000419.0
008			260308b |||||||| |||| 00| 0 eng d
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aUM HF 5415.1265 _bD47 2023
100			_aDescalso, Trixie M., author. _919113
245			_aThe persuasive effect of electronic word of mouth on the buying decision of millennials toward e-commerce products / _cTrixie M. Descalso, Sunshine C. Payac, Angel B. Venida.
260			_aRosario, Cavite : _bCavite State University-CCAT Campus, _c2023.
300			_axi, 116 leaves : _billustrations ; _c28 cm
500			_aUndergraduate Thesis (BSBA)--Cavite State University-CCAT Campus, 2023.
504			_aIncludes bibliographical references and appendices.
546			_aIn English text
650			_aElectronic word-of-mouth advertising _919114
650			_aElectronic commerce -- Marketing _919115
650			_aConsumer behavior _91254
650			_aMillenials -- Buying behavior _919116
650			_aOnline shopping _919117
700			_aPayac, Sunshine C., author. _919118
700			_aVenida, Angel B., author. _919119
700			_aAbad, Juvie B., adviser. _96672
700			_aAmbas, Arman M., technical critic. _96668
942			_2lcc _cT/M/D _hHF 5415.1265 D47 2023 _kUM
999			_c4845 _d4845