000			02298nam a22003377a 4500
003			OSt
005			20231007025156.0
008			210127b ||||| |||| 00| 0 eng d
020			_a9789810696085 (Reprint)
040			_aCvSU-CCAT Campus Library. _bEnglish _cCvSU-CCAT Campus Library _erda.
050			_aCIR HF 5415.1265 _bS77 2012
082			_a658.8 _bSt82e 20112 _220
100			_aStrauss, Judy, author. _91363
245			_aE-marketing / _cJudy Strauss and Raymond Frost.
250			_aSixth edition.
260			_aSingapore : _bPearson Education South Asia Pte Ltd., _cc2012.
300			_axxi, 426 pages : _bIllustrations ; _c26 cm
501			_aReprint.
504			_aIncludes bibliographical references (403-407) and index.
505			_aE-marketing in context -- past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- E-marketing environment -- Building inclusive E-markets -- Ethical and legal issues -- E-marketing strategy -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- E-marketing management -- Product: the online offer -- Price: the online value -- The Internet for distribution -- E-marketing communication tools -- Engaging customers and social media -- Buying digital media space -- Customer relationship management
520			_aThis is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
546			_aIn English text.
650			_aInternet marketing. _91364
650			_aElectronic commerce. _91365
650			_aInternet marketing. _91364
650			_aOn-line marketing. _91366
650			_aMarketing. _9128
700			_aFrost, Raymond, author. _91367
942			_cBK _eSixth edition. _hHF 5415.1265 S77 2012 _kCIR _2lcc
999			_c447 _d447