000			01485nam a22002537a 4500
003			OSt
005			20220728202138.0
008			201201b ||||| |||| 00| 0 eng d
020			_a978-1-68095-435-7
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aHD9980.5 _bT47 2017
110			_a3G E-Learning LLC. _9256
245			_aServices marketing and customer relationship management / _c3G E-learning LLC.
260			_aNew York, NY : _b3G E-Learning LLC, _cc2017
300			_axi, 216 pages : _bcolor illustrations ; _c23 cm. _e+1 computer disc.
504			_aIncludes bibliographical references and index.
505			_a1 - Introduction to services 2 - Services marketing mix 3 - Distribution and promotion 4 - Service recovery 5 - Processes 6 - Customer satisfaction and service quality 7 - Value and prices 8 - Relationship marketing 9 - Customer retention
520			_aServices Marketing And Customer Relationship Management (Book with DVD) Presents an extensive treatment of the strategic and tactical aspects of customer relationship management. - Explains the elements of customer relationship management. - Focuses on knowledge needed to implement service strategies for competitive advantage across industries.
546			_aIn English text.
650			_aService industries _vMarketing. _93192
650			_aCustomer services. _9951
942			_cBK _hHD 9980.5 T47 2017 _kCIR _2lcc
999			_c116 _d116