TY  - BOOK
AU  - Dela Cruz, Jenny Rose E., author.
AU  - Dela Roca, Hannah L., author.
AU  - Sosa, Jaycel C., author.
AU  - Mendoza, Xavier Lawrence D., adviser.
AU  - Abug, Nerisa B., technical critic.
TI  - Crafting complimentary marketing strategies : utilizing consumer-determinant paradigm
AV  - UM HF 5415.1265 D45 2024
PY  - 2024///
CY  - Rosario, Cavite
PB  - Cavite State University-CCAT Campus
KW  - Electronic commerce
KW  - Consumer behavior
KW  - Online shopping
KW  - Internet marketing
KW  - Purchase intention
KW  - Cavite (Philippines) -- Commerce
N1  - Undergraduate Thesis (BSBA) -- Cavite State University-CCAT Campus, 2024; Includes bibliographical references
ER  -