Crafting complimentary marketing strategies : utilizing consumer-determinant paradigm
Dela Cruz, Jenny Rose E., author.
creator
Dela Roca, Hannah L., author.
Sosa, Jaycel C., author.
Mendoza, Xavier Lawrence D., adviser.
Abug, Nerisa B., technical critic.
text
Rosario, Cavite
Cavite State University-CCAT Campus
2024
monographic
eng
ii, 83 leaves : illustrations ; 28 cm
Jenny Rose E. Dela Cruz, Hannah L. Dela Roca, Jaycel C. Sosa.
Undergraduate Thesis (BSBA) -- Cavite State University-CCAT Campus, 2024.
Includes bibliographical references.
In English text.
Electronic commerce
Consumer behavior
Online shopping
Internet marketing
Purchase intention
Cavite (Philippines) -- Commerce
UM HF 5415.1265 D45 2024
CvSU-CCAT Campus Library.
260406
20260414020534.0
English.