<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01412nam a2200325   4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20260414020534.0</controlfield>
  <controlfield tag="008">260406b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">CvSU-CCAT Campus Library.</subfield>
    <subfield code="b">English.</subfield>
    <subfield code="c">CvSU-CCAT Campus Library.</subfield>
    <subfield code="e">rda.</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">UM HF 5415.1265</subfield>
    <subfield code="b">D45 2024</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Dela Cruz, Jenny Rose E., author.</subfield>
    <subfield code="9">20196</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Crafting complimentary marketing strategies : utilizing consumer-determinant paradigm /</subfield>
    <subfield code="c">Jenny Rose E. Dela Cruz, Hannah L. Dela Roca, Jaycel C. Sosa.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Rosario, Cavite :</subfield>
    <subfield code="b">Cavite State University-CCAT Campus,</subfield>
    <subfield code="c">2024.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">ii, 83 leaves :</subfield>
    <subfield code="b">illustrations ;</subfield>
    <subfield code="c">28 cm</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Undergraduate Thesis (BSBA) -- Cavite State University-CCAT Campus, 2024.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references.</subfield>
  </datafield>
  <datafield tag="546" ind1=" " ind2=" ">
    <subfield code="a">In English text.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Electronic commerce</subfield>
    <subfield code="9">1365</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Consumer behavior</subfield>
    <subfield code="9">1254</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Online shopping</subfield>
    <subfield code="9">19117</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Internet marketing </subfield>
    <subfield code="9">1364</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Purchase intention</subfield>
    <subfield code="9">20197</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Cavite (Philippines) -- Commerce </subfield>
    <subfield code="9">18868</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Dela Roca, Hannah L., author.</subfield>
    <subfield code="9">20198</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Sosa, Jaycel C., author.</subfield>
    <subfield code="9">20199</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Mendoza, Xavier Lawrence D., adviser.</subfield>
    <subfield code="9">9217</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Abug, Nerisa B., technical critic.</subfield>
    <subfield code="9">9248</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">T/M/D</subfield>
    <subfield code="h">HF 5415.1265 D45 2024</subfield>
    <subfield code="k">UM</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">5120</subfield>
    <subfield code="d">5120</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">UM</subfield>
    <subfield code="a">CCATLIB</subfield>
    <subfield code="b">CCATLIB</subfield>
    <subfield code="c">TH</subfield>
    <subfield code="d">2026-01-20</subfield>
    <subfield code="f">UM </subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">UM HF 5415.1265 D45 2024</subfield>
    <subfield code="p">T0005593</subfield>
    <subfield code="r">2026-04-06 21:27:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2026-04-07</subfield>
    <subfield code="y">T/M/D</subfield>
  </datafield>
</record>
