TY  - BOOK
AU  - Descalso, Trixie M., author.
AU  - Payac, Sunshine C., author.
AU  - Venida, Angel B., author.
AU  - Abad, Juvie B., adviser.
AU  - Ambas, Arman M., technical critic.
TI  - The persuasive effect of electronic word of mouth on the buying decision of millennials toward e-commerce products
AV  - UM HF 5415.1265 D47 2023
PY  - 2023///
CY  - Rosario, Cavite
PB  - Cavite State University-CCAT Campus
KW  - Electronic word-of-mouth advertising
KW  - Electronic commerce -- Marketing
KW  - Consumer behavior
KW  - Millenials -- Buying behavior
KW  - Online shopping
N1  - Undergraduate Thesis (BSBA)--Cavite State University-CCAT Campus, 2023; Includes bibliographical references and appendices
ER  -