01175nam a22002777a 4500003000400000005001700004008004100021040004600062050003000108100003300138245017800171260006700349300004500416500007600461504005600537546002000593650004100613650003700654650002200691650003400713650002000747700003200767700003000799700002900829700003900858OSt20260309000419.0260308b        |||||||| |||| 00| 0 eng d  bEnglish.cCvSU-CCAT Campus Library.erda.  aUM HF 5415.1265bD47 2023  aDescalso, Trixie M., author.  aThe persuasive effect of electronic word of mouth on the buying decision of millennials toward e-commerce products /cTrixie M. Descalso, Sunshine C. Payac, Angel B. Venida.  aRosario, Cavite :bCavite State University-CCAT Campus,c2023.  axi, 116 leaves :billustrations ;c28 cm  aUndergraduate Thesis (BSBA)--Cavite State University-CCAT Campus, 2023.  aIncludes bibliographical references and appendices.  aIn English text  aElectronic word-of-mouth advertising  aElectronic commerce -- Marketing  aConsumer behavior  aMillenials -- Buying behavior  aOnline shopping  aPayac, Sunshine C., author.  aVenida, Angel B., author.  aAbad, Juvie B., adviser.  aAmbas, Arman M., technical critic.