Descalso, Trixie M., author. <br/><br/>
The persuasive effect of electronic word of mouth on the buying decision of millennials toward e-commerce products / 
Trixie M. Descalso, Sunshine C. Payac, Angel B. Venida. 
 - Rosario, Cavite :  Cavite State University-CCAT Campus,  2023. 
 - xi, 116 leaves :  illustrations ;  28 cm 
<br/><br/> Undergraduate Thesis (BSBA)--Cavite State University-CCAT Campus, 2023. 
<br/><br/>Includes bibliographical references and appendices. 
<br/><br/><br/>In English text 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic word-of-mouth advertising<br/>Electronic commerce -- Marketing<br/>Consumer behavior<br/>Millenials -- Buying behavior<br/>Online shopping
<br/><br/><label>LC Class. No.: </label>UM HF 5415.1265  / D47 2023