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  <titleInfo>
    <title>Consumers' perception towards customized product bundle among fast-food chains in Rosario, Cavite</title>
  </titleInfo>
  <name type="personal">
    <namePart>Canapi, Marife S., author.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Daymon, Mark Steven G., author.</namePart>
  </name>
  <name type="personal">
    <namePart>Roncale, Louie P., author.</namePart>
  </name>
  <name type="personal">
    <namePart>Abug, Nerissa B., adviser.</namePart>
  </name>
  <name type="personal">
    <namePart>Mendoza, Xavier Lawrence D., technical critic.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Rosario, Cavite</placeTerm>
    </place>
    <publisher>Cavite State University-CCAT Campus</publisher>
    <dateIssued>2024</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xi, 76 leaves : illustrations ; 28 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">Marife S. Canapi, Mark Steven G. Daymon, Louie P. Roncale.</note>
  <note>Undergraduate Thesis (BSBM) -- Cavite State University-CCAT Campus, 2024.</note>
  <note>Includes bibliographical references and appendices.</note>
  <note>In English text</note>
  <subject>
    <topic>Consumer behavior -- Philippines -- Cavite -- Case studies</topic>
  </subject>
  <subject>
    <topic>Fast food restaurants -- Marketing -- Philippines -- Cavite</topic>
  </subject>
  <subject>
    <topic>Consumer satisfaction -- Philippines -- Cavite</topic>
  </subject>
  <subject>
    <topic>Product bundling -- Marketing</topic>
  </subject>
  <subject>
    <topic>Marketing research -- Philippines -- Cavite</topic>
  </subject>
  <classification authority="lcc">UM HF 5415.33 C36 2024</classification>
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    <recordCreationDate encoding="marc">260122</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260122044604.0</recordChangeDate>
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      <languageTerm authority="iso639-2b" type="code">English.</languageTerm>
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