TY  - BOOK
AU  - Ayran, Vic Matthew T., author.
AU  - Lagmay, Crystel Joy L., author.
AU  - Sagpao, Ma. Jaidelyn, author.
AU  - Abug, Nerisa B., adviser.
AU  - Tadeo, Jerico B., technical critic.
TI  - Determinants of customers' purchase intention towards customized cake products in Rosario, Cavite
AV  - UM HF 5415.32 A97 2023
PY  - 2023///
CY  - Rosario, Cavite
PB  - Cavite State University-CCAT Campus
KW  - Consumer behavior -- Philippines -- Rosario (Cavite)
KW  - Purchase intentions -- Philippines -- Cavite
KW  - Cakes -- Marketing -- Philippines
KW  - Food industry and trade -- Philippines -- Cavite
KW  - Customized products -- Consumer preferences -- Philippines
N1  - Undergraduate Thesis (BSBM) -- Cavite State University-CCAT Campus, 2023; Includes bibliographical references and appendices
ER  -