Determinants of customers' purchase intention towards customized cake products in Rosario, Cavite
Ayran, Vic Matthew T., author.
creator
Lagmay, Crystel Joy L., author.
Sagpao, Ma. Jaidelyn, author.
Abug, Nerisa B., adviser.
Tadeo, Jerico B., technical critic.
text
Rosario, Cavite
Cavite State University-CCAT Campus
2023
monographic
eng
xii, 120 leaves : illustrations ; 28 cm
Vic Matthew T. Ayran, Crystel Joy L. Lagmay, Ma. Jaidelyn Sagpao.
Undergraduate Thesis (BSBM) -- Cavite State University-CCAT Campus, 2023.
Includes bibliographical references and appendices.
In English text
Consumer behavior -- Philippines -- Rosario (Cavite)
Purchase intentions -- Philippines -- Cavite
Cakes -- Marketing -- Philippines
Food industry and trade -- Philippines -- Cavite
Customized products -- Consumer preferences -- Philippines
UM HF 5415.32 A97 2023
260122
20260122025148.0
English.